Masters Tournament Final Round Airs Live On CBS Today
The 2026 Masters Tournament reaches its thrilling conclusion today, with the final round airing live on CBS from Augusta National Golf Club. Golf fans across the U.S. are tuning in as the leaderboard remains tightly contested, featuring top-ranked players like Scottie Scheffler, Rory McIlroy, and rising star Michael Thorbjornsen.
Coverage begins at 2:00 PM ET, with the iconic green jacket awaiting the winner. The tournament has drawn heightened interest this year due to dramatic weather delays and surprise performances from underdogs. Social media is buzzing with predictions, particularly after Saturday's rollercoaster round saw multiple lead changes.
Augusta National's strict broadcast policies mean CBS remains the only place to watch the action live. Streaming is available via Paramount+ and the Masters app, but cable viewers dominate the audience. The tournament's economic impact is also notable, with advertisers spending heavily during commercial breaks.
This year's Masters coincides with a resurgence in golf's popularity, driven by younger fans engaging through platforms like TikTok highlights and ESPN's alternate "Masters Live" coverage. The final pairing tees off at 3:15 PM ET, with Scheffler currently holding a one-stroke lead. A victory would mark his third Masters title in five years.
Viewership is expected to surpass 2025's numbers, as clear skies in Augusta promise ideal conditions for dramatic shots. The tournament's outcome could significantly shift the Official World Golf Ranking, adding stakes beyond the $3.6 million winner's purse. Local businesses in Georgia report record merchandise sales, with patrons snapping up commemorative items before supplies run out.
Tiger Woods, who missed the cut this year, remains a trending topic as analysts debate his future at Augusta. Meanwhile, concession stands are serving a record number of the tournament's famous pimento cheese sandwiches, priced at $1.50 each. CBS will replay key moments tonight at 8:00 PM ET for those who miss the live broadcast.
